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Course Content
Month -
1
The Foundations of Purposeful Communications
Week 1: Awaken your awareness | 5 Topics | 5 Actions
Understanding Your Personal & Professional Brand
Taking Control of First Impressions
Taking Control of Appearance
Taking Control of Your Behaviour
Taking Control of Your Communications
Week 2: Engage your body | 5 Topics | 5 Actions
Purposeful Communications are Holistic
Body Language: Facial Expressions
Body Language: Posture
Body Language: Gestures
Body Language: Putting It All Together
Taking Control of Your Communications
Week 3: Your voice is an instrument. Play it | 5 Topics | 5 Actions
What is Vocal Quality?
The Difference Between Volume & Projection
Here’s the Pitch
Why You Should Vary Your Pace
Enunciate to Make You Great
Week 4: Words matter | 5 Topics | 5 Actions
What Words Do You Commonly Use?
Powering Up Word Choice
What Do The Words Say About You?
Taking Charge of How You’re Described
You did it! Let’s Reflect on Month One!
Month -
2
Motivate and Inspire
Week 1: Discover the Importance of Inspiration, Culture and Kindness | 5 Topics | 5 Actions
What Keeps Us Going?
What Keeps Us Going at Work?
What is Your Company’s Culture?
What is the Worth of Wellness?
Why Make Active Acts of Kindness?
Week 2: This Time You Really Will Achieve Your Goal | 5 Topics | 5 Actions
Goal Setting that Works
Writing Your Goal and Strategic Steps
Identifying Your Triggers
The Problem with Maintaining the ‘Status Quo’
Reinvigorate Your Commitment
Week 3: Why Campaigns Are Not Just For Politicians | 5 Topics | 5 Actions
Discover the Power of a Campaign
How to Get Buy-In for a Campaign
How to Structure a Campaign
Why Play in Business is Important
Campaigning is an Ongoing Commitment
Week 4: How to Actively Connect People to People | 5 Topics | 5 Actions
Personalized Branding
Why “On-boarding” is So Important
Don’t Scoff at Ice Breakers
Internal Communications that Promote Employee Engagement
Promoting Employee-Centric Organizations
Month -
3
Dynamic Presentations
Week 1: STRATEGY: Understand your baseline and lay a new foundation that works better! | 5 Topics | 5 Actions
Understanding How You Currently Present
The New Methodology That Changes Everything
A = Audience
I = Intent
M = Message
Week 2: DELIVERY: Learn how to set the stage with impact! | 5 Topics | 5 Actions
When Does Your Presentation Start?
How Can You Add Energy Without Feeling Fake?
How Can You Capture Attention with My Introduction?
What is a “Major Effect?”
How to Handle Concerns or Objections?
Week 3: DETAILS: Put each piece of your presentation puzzle together purposefully | 5 Topics | 5 Actions
Audience Engagement and Magnificent Middles
Connecting Supporting Points to My Main Message
Creating a Compelling Closing
Handling Q & A
Taking Control of the Energy and Emotion
Week 4: DETAILS: Win the war on words, visual supports and other important tools | 5 Topics | 5 Actions
Writing Words That Audiences Remember
Powerpoint Presentations Don’t Have to be Boring
Alternative Presentation Tools
How to Handle Technical Difficulties
You did it! Three Courses Complete!
Month -
4
Compelling Storytelling
Week 1: Storytelling: Why we do it | 5 Topics | 5 Actions
Take a Trip to Your Childhood
Power Up Your Descriptions
Power Up Your Emotions
Don’t Forget to Refine and Edit
What’s the Takeaway?
Week 2: Five-Steps of Star-Studded Storytelling | 5 Topics | 5 Actions
The Setting
The Obstacle
The Outcome
The Take Away for You
The Take Away for the Audience
Week 3: The Strategy Behind Storytelling | 5 Topics | 5 Actions
Why Do we Describe a Story as “Strategic”?
Be Colorful, but Be Brief
Make Sure to Connect with Your Audience
Creating an Inventory of Stories
The Heart of Every Story is Human
Week 4: Storytelling Application | 5 Topics | 5 Actions
Adding Stories to a Pitch
Storytelling for Team-building
Connecting Stories to Everything
Cultural Awareness in Storytelling
Hurrah! Month Four. Storytelling Sum-up!
Month -
5
My Online Brand
Week 1 | 5 Topics | 5 Actions
A Quick Recap and Why Interpersonal Skills Matter
The Importance of Positive Self-Talk
What Is a Physical Disruptor?
Promoting a Growth Mindset
How and Why to Track Personal Progress
Week 2 | 5 Topics | 5 Actions
The Art of the Charm
Creating Rapport
Seeking Common Ground
Encouraging Proximity and Limiting Distractions
Gina’s Seven Step Communication Cycle of Success!
Week 3 | 5 Topics | 5 Actions
Social Media
If You’re Not on LinkedIn, You’re Linked Out
Posting on LinkedIn
Energize Your LinkedIn Profile
Enliven Your Personal Bio on LinkedIn
Week 4 | 5 Topics | 5 Actions
Examine Your Social Media Professional Profile
When to Engage and When to Stay Clear on Twitter
Additional social media platforms
Social Media Dashboards
Social Media Wrap-up
Month -
6
Business Writing
Week 1 | 5 Topics | 5 Actions
Business Writing
Business Writing: Imagining Your Audience
Business Writing: Self Reflection -Your Personal Writing Style
Business Writing in the Corporate Context
Business Writing Examples
Week 2 | 5 Topics | 5 Actions
Effective Business Writing: Avoiding Jargon
Good Grammar & Spelling & using your Active Voice
Here’s how to get your writing noticed
Striking the right tone
How to Tighten Your Writing
Week 3 | 5 Topics | 5 Actions
How to Write an Effective Email
How to Write an Attention-Grabbing Email
Effective Closings & Sign Off
P.S.
How to Avoid Open-Ended Threads
Week 4 | 5 Topics | 5 Actions
Creating Writing Templates
The Big Wrap-up: Remember your AIM
The Big Wrap-up: Simplification
The Big Wrap-up: Leadership Style & Life-long Learning
YOU MADE IT! FUNDAMENTAL TRANSFORMATION COMPLETE!
Total Value: $2,736
Your Price Today: $197
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